Steeda Now Offers Preferred Financing Option

March 24, 2008 3:23 pm

GE Money and Steeda Autosports, the leading manufacturer of Ford automotive aftermarket performance parts and accessories, are announcing today a multi-year agreement to provide performance customers a very special consumer financing program through the GE Money Auto Card. The private label credit program, managed by GE Money’s Sale Finance unit, offers Steeda Autosports enthusiasts:

  • Simple application – only taking minutes to complete
  • 3, 6, or 12 Months No Interest Financing
  • Generous credit lines available
  • Emergency Roadside Assistance at no cost for 1 year – Starts from the date the account is opened
  • No Annual Fee

“We have a proven record of being a leader in the high performance industry – and this new alliance with GE Money is another industry leading benefit for our customers.” said Dario Orlando, President for Steeda Autosports. “Our production based equipped vehicles have won more championships, set more track records and won more races than all our competitors combined. With our 20-year track record and GE’s proven standing in the financing industry, our customers have an additional way to build and maintain their high performance Ford vehicles.”

Steeda sells serialized vehicles, parts and accessories exclusively through its growing international network of independent performance dealers and certified Ford dealerships. The automotive aftermarket is a fast growing industry, with enthusiasts modifying and upgrading their street and race cars each year.  Approximately over one million Ford street and race vehicles are equipped with Steeda engineered parts.  Steeda has one more racing championships than all it’s competitors combined.

“The GE Money Auto Card helps performance and racing buffs pursue their passion for performance and stay within their budgets,” said Steve Roe, vice president and general manager, Automotive, GE Money – Sales Finance.

About Steeda Autosports

Originally founded in 1988 when Dario Orlando chose to apply his years of engineering and race car development experience to the task of elevating the Ford Mustang to levels of unparalleled performance, Steeda has evolved into a world class operation. With design, engineering, manufacturing, and order fulfillment operations that are fully ISO 9001-2000 certified, Steeda Autosports offers the largest complete line of Ford based parts and accessories in the world today for performance and appearance. For more information, visit

About GE Money

With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: home improvement, outdoor power equipment, sporting goods, powersports, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.

GE is Imagination at Work — a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit

Steeda Autosports and GE – Two winners with proven records working together for performance enthusiast!